Adam Kelly X Specsavers

The Brief

Adam Kelly is one of Ireland's most popular creators, renowned for his sharp wit and authentic Irish humour. His content, often featuring playful banter with his family, resonates deeply with his audience, making him the perfect fit for the Travel Fails campaign. With Adam's substantial following, the campaign was designed to maximise reach and drive awareness.

Adam shared the sketch on his own TikTok channel, while Spec-savers leveraged boosting and usage rights to amplify its visibility across their social platforms for three months, ensuring widespread engagement and impact.

The Collaboration

Adam and his family headed to the train station to incorporate the travel theme of the campaign, drawing inspiration from Specsavers’ iconic airport ad. While Adam was in the bathroom, his parents realised they were on the wrong platform and switched to the correct one. Adam’s mother quickly texted him to hurry, but in his rush, he boarded the wrong train without realising the platform change.

Shot as a high-quality, cinematic sketch, the story unfolds with a mix of humour and relatable chaos. As the train began to move, Adam spotted his parents still on the platform and realised, to his horror, that he was travelling in the completely wrong direction. The sketch concludes with a classic Should’ve Gone to Specsavers moment, tying the campaign together with a polished and professional

This campaign delivered excellent results, with Adam's post achieving over 600,000 views and 53,032 engagements, a testament to the power of authentic humour and storytelling. These impressive numbers reflect only Adam's audience and do not include the extended reach and engagement from Specsavers' own social channels, where the sketch was reposted. This overwhelming response highlights the campaign’s success in connecting with viewers and driving awareness of the Travel Fails campaign.