ICON Management is a premiere Influencer marketing agency dedicated to providing expert professional service to some of Ireland’s best-known beauty and fashion influencers. Our mission revolves around transparent, optimised, data-driven influencer marketing. Our attention to detail and hands-on approach have allowed us to create incredibly successful digital campaigns for some of the world’s biggest brands.
Our first step is to understand your brand, objectives, and target audience. We conduct in-depth research to identify the perfect influencers who align with your brand values and resonate with your target demographic. This phase involves analysing social media profiles engagement rates, content quality, and audience demographics through our campaign management software to ensure the best fit for your campaign.
Once we have a comprehensive understanding of your requirements, we develop a customised campaign strategy. This includes determining the campaign goals, messaging, content formats, and desired outcomes. Our team collaborates closely with you to create a compelling narrative that aligns with your brand voice and captures the attention of your target audience.
Leveraging our extensive network of influencers, we carefully handpick individuals who are a perfect match for your brand and campaign goals. We evaluate their authenticity, reach, engagement rates, and relevance to ensure they have the right influence and impact. Our team then reaches out to the selected influencers, presenting your campaign in an engaging manner, and fostering strong partnerships.
As influencers come on board, we work closely with them to develop captivating content that aligns with your brand guidelines. We ensure that the content showcases your products or services in an authentic and engaging manner. You have the opportunity to review and approve the content before it goes live, ensuring complete brand consistency and management.
Once the content is approved, we orchestrate the campaign launch across multiple platforms and channels. We closely monitor each influencer’s activities, ensuring they adhere to the campaign timeline and deliver the agreed-upon content. Our team tracks campaign performance in real-time, providing you with regular updates and insights.
We believe in data-driven decision-making. Throughout the campaign, we closely monitor key performance indicators (KPIs) such as engagement rates, reach, conversions, and ROI. Based on the insights gathered, we make proactive adjustments to optimise the campaign for maximum impact and results.
Upon the completion of your influencer campaign, we provide you with comprehensive reports that highlight the campaign’s performance against the established goals. Our detailed analysis includes key metrics, audience demographics, content reach, and engagement. These insights not only demonstrate the campaign’s success but also help shape future influencer marketing strategies.
Take a look at our sister companies that we regularly collaborate with
Aideen Kate Murphy is one of Ireland’s leading beauty influencers. Aideen is best known for incredible make-up talent and for her genuine, down-to-earth personality. Her unique aesthetic, creative makeup tips, body positivity and inspiring expressions of self-love have amassed her a loyal following. Her positivity is infectious and really resonates with her audience. Aideen has an irreplaceable work ethic and was awarded the 2022 business person for Irelands 30 under 30 through the launch of her very own beauty brand – True Beauty by Aideen Kate. Stellar magazine also featured Aideen as their July 2022 cover girl for her successful brand launch and powerful impact in the Irish beauty industry. Aideen continues to leave her stamp on the Influencer world as she was recently nominated as VIP Magazines most stylish influencer 2023!
Blank Canvas, KASH Beauty, SoSu, Nastygal, Urban Decay, Fenty Skin, LOOKFANTASTIC, BPerfect Cosmetics, Nivea, L’Oreal, Smirnoff, Kia, Bondi Sands, H&M, Philadelphia, Diageo.
One of the best-loved Irish beauty gurus, Ellie Kelly has consistently remained on top in the world of beauty Instagrammers. Ellie is a professional makeup artist, beauty and fashion blogger. Devoted to her work, her authenticity, outgoing personality and stellar content have won her a group of followers who adore her. Her ambition and unwavering dedication to the makeup and beauty industry are the foundations of her consistent success. Ellie launched her own collection of premium sunglasses: EK Eyewear in 2022. Her passion and drive helped to develop this stunning collection. Ellie is also a co-host of the hugely successful podcast Hold My Drink alongside influencer Charleen Murphy; the podcast was an insta-hit with 5 sold out live shows along with being winner of the Stellar Magazine Insta-star award for Best Podcast.
Pretty Little Thing, KASH Beauty, BPerfect, Platinum Luxury Hair Extensions, Brown Thomas, Daniel Wellington, Nastygal, Laura Mercier, Flormar, JD Sports, Burst Oral Care, Primark, Hello Fresh.
Keilidh Cashell’s stellar creativity is unmatched across a diverse range of industries. Her makeup artistry, YouTube career and entrepreneurial work are all built around an aesthetic that is authentically hers. A true master of her craft, Keilidh is both the face and brains behind the popular makeup brand KASH Beauty – Ireland’s fastest growing beauty brand. Keilidh constantly sets trends with her unique makeup challenges and recreations on Instagram and TikTok, where she enjoys spiralling growth amongst her 3.3 million followers. Keilidh has received numerous awards and recognition for both KASH Beauty and her makeup artistry. In 2022, Keilidh attended the Brits and received the VIP Power of Women award for cosmetics and skincare. Her reputation for creativity and daring fashion choices afforded Keilidh the opportunity to be a judge in the 2023 Junk Kouture finals.
KASH Beauty, Morphe Brushes, Makeup Revolution, NYX Cosmetics, Anastasia Beverly Hills, MAC Cosmetics, Ole Henriksen, Beauty Bay, Coca Cola, Redken, Hello Fresh, L’Oreal.a, Diageo.
Blossoming influencer Chloe Koyce is focused on all things fashion, beauty, and lifestyle. Known and beloved for creating eye-catching content that is both engaging and unique, Chloe has amassed a loyal following and is always ahead of the curve. She is a professionally-trained makeup artist, having worked with brands including Charlotte Tilbury and MAC Cosmetics. Her eye for upcoming trends has made her a tastemaker in fashion and cosmetics, and her keen business acumen is unmatched. Chloe’s work is artistry — devoted to excellent style and taste, she consistently finds new ways to stand out from the crowd using her own striking and unparalleled sense of aesthetic. Chloe was recently featured on the cover of her.ie magazine where she spoke on her success and the realities of being an influencer!
MAC Cosmetics, Inglot, Flormar, KASH Beauty, Gym+Coffee, Bellamianta, Enchant.ie, Primark, Beauty Bay, Brown Thomas, JD sports, Cocoa Brown, Note Cosmetics, Sports Direct, Rimmel.
TikTok star Lauren Whelan is a trendsetting Irish influencer best-known and loved for her charm, energy and charisma, showcased in her consistently trending content. Her bright personality has won her a legion of 1.6 million devoted fans on TikTok as well as a highly-engaged following on Instagram. Lauren’s personal style is always ahead of the curve — her ability to adapt and spot the latest trends on the horizon keeps her on top of her game and up to date on all things fashion and beauty. Lauren also led the line-up for an exciting recent RTÉ series called Réaltaí na Gaeltachta here in Ireland which followed Irish stars around the Gaeltacht region of Ireland. Her followers are loyal and enamoured with her, finding inspiration in her aesthetics as well as her personality.
SHEIN, Coca-Cola, Fat Frog, Wrigley’s, Beauty Bay, Aware, Subway, Motel Rocks, Desenio, Lily Who, Essence Beauty, Primark, Inglot, Pretty Little Thing, Accenture, Eleven Australia, Higher Education Skincare, Spotlight, Carzone, Cadbury, Juicy Couture, Marc Jacobs., Diageo.
Charleen Murphy is one of Ireland’s most prominent rising stars, growing a huge following across all social media platforms including Instagram, YouTube and TikTok thanks to her keen eye for all things beauty and fashion. Her totally unique, endlessly chic style has netted her some ultra-successful collaborations with some of the biggest brands in fashion today. Charleen is also a co-host of the hugely successful podcast Hold My Drink alongside influencer Ellie Kelly; the podcast was an instant hit and is now an award winning podcast, winning Best Irish podcast which has sold out 5 live shows within its first year of streaming.
Pretty Little Thing, Club L London, UNIDAYS, KASH Beauty, Perfect Cosmetics, Easilocks, Tanologist, Smooch, ISAWITFIRST, MISSGUIDED, Eucerin, Unidays, Eleven Australia, Kash Beauty, Hello Fresh, Primark, H&M, Subway.
Sean Phipps is one of Ireland’s best-loved male influencers. His down-to-earth personality and sharp wit have amassed him a diverse following of almost 200,000 fans across TikTok and Instagram. His videos are fresh, relatable and hilarious — this combined with a strong work ethic has earned him the STELLAR InstaStar Award for Comedy, for which he received the most votes ever recorded in the history of the award. His audience is highly engaged and has followed his move into podcasting and presenting with fierce loyalty. He currently co-hosts the That’s What I Heard podcast with Carly Mahady, as well as guest-starring on the uber-popular Hold My Drink podcast and presenting at their sold-out Vicar Street shows.
FourLoko, Master of Mixers, Spotlight, FatFrog and Primark.
Laura Johnson is a professionally trained Makeup Artist with a fast growing, highly engaged and reactive audience. Laura’s skill in makeup artistry is show-stopping; she’s best known for her visionary makeup looks, from soft and natural to daring and avant-garde. Laura’s work consistently remains completed to the highest standard as she becomes an increasingly in-demand content creator on Instagram. To date, Laura is experiencing exponential growth and interaction across her social channels, and shows no signs of slowing down as she continues to create innovative and striking makeup looks. Laura recently relocated to Canada where she continues to break into the Canadian market – broadening her content from Beauty to include Fashion and Lifestyle also.
KASH Beauty, Anastasia Beverly Hills, Natasha Denona, Polished London, Rebeluna, Millies.ie, Daniel Wellington, KISS, PS Beauty.
Laura Broderick has cemented her name in the Irish beauty industry thanks to her unbelievable talent as an MUA. Laura’s career has seen her collaborate with some of the biggest names in the beauty world including BPerfect Cosmetics and Blank Canvas Cosmetics. Her Instagram, which features vignettes of her life as a super-stylish wife and mother of 3 living in Co. Mayo, is a testament to her individuality, style and realness. She has amassed over 110k devoted followers across her social media platforms thanks to her insights on beauty, motherhood, interior design and gardening. Most recently, Laura has undertaken a fitness journey and has been showcasing her efforts to stay fit and thriving, something a lot of her followers find inspiring and relatable. Laura’s honesty, likeability and vulnerability have allowed her to build an army of fans that feel connected with her, and who trust her advice and opinions implicitly