Aideen Kate Murphy is one of Ireland's leading beauty influencers. Aideen is best known for incredible make-up talent and for her genuine, down-to-earth personality. Her unique aesthetic, creative makeup tips, body positivity and inspiring expressions of self-love have amassed her a loyal following. Her positivity is infectious and really resonates with her audience.

Aideen has an irreplicable work ethic; her dedication to her role in the beauty industry has led her to continuing success, stamping her name on majorly successful brand deals such as her own makeup collection with famed Irish influencer Suzanne Jackson — SOSUbySJ X AIDEEN KATE.

One of the best-loved Irish beauty gurus, Ellie Kelly has consistently remained on top in the world of beauty Instagrammers. Ellie is a professional makeup artist, YouTuber, beauty and fashion blogger. Devoted to her work, her authenticity, outgoing personality and stellar content have won her a group of followers who adore her. Her ambition and unwavering dedication to the makeup and beauty industry are the foundations of her consistent success; recently she has embarked on premiere brand deals, including fronting the Platinum Luxury Hair Air Brush in 2020 as well as her own collection with BPerfect — Born Ready.

Keilidh Cashell’s stellar creativity is unmatched across a diverse range of industries. Her makeup artistry, YouTube career and entrepreneurial work are all built around an aesthetic that is authentically hers. A true master of her craft, Keilidh is both the face and brains behind the popular makeup brand KASH Beauty. Keilidh constantly sets trends with her unique makeup challenges and recreations on Instagram and TikTok, where she enjoys spiraling growth amongst her 2.8+ million followers. Keilidh features regularly in national newspapers, magazines and online in recognition of her work both with KASH Beauty and as a young entrepreneur.

Laura Johnson is the newest addition to the ICON Management team and to the influencer marketing world, with a fast growing, highly engaged and reactive audience. Laura’s skill in makeup artistry is show-stopping; she’s best known for her visionary makeup looks, from soft and natural to daring and avant-garde. Laura’s work consistently remains completed to the highest standard as she becomes an increasingly in-demand content creator on Instagram. To date, Laura is experiencing exponential growth and interaction across her social channels, and shows no signs of slowing down as she continues to create innovative and striking makeup looks.