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Charleen Murphy and Ellie Kelly are two of Ireland’s biggest influencers right now. The content creators are the latest cover stars for our Goss.ie Spotlight On feature
For this week’s Spotlight On feature, we spoke to TikTok star Lauren Whelan. The Carlow native downloaded the popular app for fun back in 2018
Starring on the cover this month is Irish influencer, makeup mogul and now, brand founder of True Beauty, Aideen Kate. Chatting to us about business, beauty
Ireland’s most-followed makeup artist and beauty influencer, Keilidh Cashell exploded onto the beauty scene in 2015 and has since amassed over four million followers across
Keilidh Cashell: We have to welcome the messing-up but in this world, it’s very hard to do. I think the greatest gift is to be able to live life as your real self'
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Aideen Kate Murphy is one of Ireland’s leading beauty influencers. Aideen is best known for incredible make-up talent and for her genuine, down-to-earth personality. Her unique aesthetic, creative makeup tips, body positivity and inspiring expressions of self-love have amassed her a loyal following. Her positivity is infectious and really resonates with her audience. Aideen has an irreplaceable work ethic and was awarded the 2022 business person for Irelands 30 under 30 through the launch of her very own beauty brand – True Beauty by Aideen Kate. Stellar magazine also featured Aideen as their July 2022 cover girl for her successful brand launch and powerful impact in the Irish beauty industry.
Blank Canvas, KASH Beauty, SoSu, Nastygal, Urban Decay, Fenty Skin, LOOKFANTASTIC, BPerfect Cosmetics, Nivea, L’Oreal, Smirnoff, Kia, Bondi Sands, H&M, Philadelphia, Diageo.
One of the best-loved Irish beauty gurus, Ellie Kelly has consistently remained on top in the world of beauty Instagrammers. Ellie is a professional makeup artist, YouTuber, beauty and fashion blogger. Devoted to her work, her authenticity, outgoing personality and stellar content have won her a group of followers who adore her. Her ambition and unwavering dedication to the makeup and beauty industry are the foundations of her consistent success. Ellie recently launched her own collection of premium sunglasses: EK Eyewear. Her passion and drive helped to develop this stunning collection. Ellie is also a co-host of the hugely successful podcast Hold My Drink alongside influencer Charleen Murphy; the podcast was an insta-hit with 5 sold out live shows along with being winner of the Insta-star podcast award.
Pretty Little Thing, KASH Beauty, BPerfect, Platinum Luxury Hair Extensions, Brown Thomas, Daniel Wellington, Nastygal, Laura Mercier, Flormar, JD Sports, Burst Oral Care, Primark, Hello Fresh.
Keilidh Cashell’s stellar creativity is unmatched across a diverse range of industries. Her makeup artistry, YouTube career and entrepreneurial work are all built around an aesthetic that is authentically hers. A true master of her craft, Keilidh is both the face and brains behind the popular makeup brand KASH Beauty. Keilidh constantly sets trends with her unique makeup challenges and recreations on Instagram and TikTok, where she enjoys spiralling growth amongst her 2.8+ million followers. Keilidh has received numerous awards and recognition for both Kash Beauty and her Makeup artistry. Most recently Keilidh attended the Brits and received the VIP Power of Women award for cosmetics and skincare.
KASH Beauty, Morphe Brushes, Makeup Revolution, NYX Cosmetics, Anastasia Beverly Hills, MAC Cosmetics, Ole Henriksen, Beauty Bay, Coca Cola, Redken, Hello Fresh, L’Oreal.a, Diageo.
Blossoming influencer Chloe Koyce is focused on all things fashion, beauty, and lifestyle. Known and beloved for creating eye-catching content that is both engaging and unique, Chloe has amassed a loyal following and is always ahead of the curve. She is a professionally-trained makeup artist, having worked with brands including Charlotte Tilbury and MAC Cosmetics. Her eye for upcoming trends has made her a tastemaker in fashion and cosmetics, and her keen business acumen is unmatched. Chloe’s work is artistry — devoted to excellent style and taste, she consistently finds new ways to stand out from the crowd using her own striking and unparalleled sense of aesthetic.
MAC Cosmetics, Inglot, Flormar, KASH Beauty, Gym+Coffee, Bellamianta, Enchant.ie, Primark, Beauty Bay, Brown Thomas, JD sports, Cocoa Brown, Note Cosmetics, Sports Direct, Rimmel.
Laura Johnson is a professionally trained Makeup Artist with a fast growing, highly engaged and reactive audience. Laura’s skill in makeup artistry is show-stopping; she’s best known for her visionary makeup looks, from soft and natural to daring and avant-garde. Laura’s work consistently remains completed to the highest standard as she becomes an increasingly in-demand content creator on Instagram. To date, Laura is experiencing exponential growth and interaction across her social channels, and shows no signs of slowing down as she continues to create innovative and striking makeup looks.
KASH Beauty, Anastasia Beverly Hills, Natasha Denona, Polished London, Rebeluna, Millies.ie, Daniel Wellington, KISS, PS Beauty.
TikTok star Lauren Whelan is a trendsetting Irish influencer best-known and loved for her charm, energy and charisma, showcased in her consistently trending content. Her bright personality has won her a legion of 1.6 million devoted fans on TikTok as well as a highly-engaged following on Instagram. Her followers are loyal and enamoured with her, finding inspiration in her aesthetics as well as her personality. Lauren’s personal style is always ahead of the curve this was proven in 2022 when Lauren took home the Stellar Insta-star award for best fashion.
SHEIN, Coca-Cola, Fat Frog, Wrigley’s, Beauty Bay, Aware, Subway, Motel Rocks, Desenio, Lily Who, Essence Beauty, Primark, Inglot, Pretty Little Thing, Accenture, Eleven Australia, Higher Education Skincare, Spotlight, Carzone, Cadbury, Juicy Couture, Marc Jacobs., Diageo.
Charleen Murphy is one of Ireland’s most prominent rising stars, growing a huge following across all social media platforms including Instagram, YouTube and TikTok thanks to her keen eye for all things beauty and fashion. Her totally unique, endlessly chic style has netted her some ultra-successful collaborations with some of the biggest brands in fashion today, with past partnerships including Pretty Little Thing, KASH Beauty, Boohoo and her own edit – Easilocks X Charleen. Charleen is also a co-host of the hugely successful podcast Hold My Drink alongside influencer Ellie Kelly; the podcast was an instant hit and is now an award winning podcast which has sold out 5 live shows within its first year of streaming.
Pretty Little Thing, Club L London, UNIDAYS, KASH Beauty, Perfect Cosmetics, Easilocks, Tanologist, Smooch, ISAWITFIRST, MISSGUIDED, Eucerin, Unidays, Eleven Australia, Kash Beauty, Hello Fresh, Primark, H&M, Subway.
Sean Phipps is one of Ireland’s best-loved male influencers. His down-to-earth personality and sharp wit have amassed him a diverse following of almost 200,000 fans across TikTok and Instagram. His videos are fresh, relatable and hilarious — this combined with a strong work ethic has earned him the STELLAR InstaStar Award for Comedy, for which he received the most votes ever recorded in the history of the award. His audience is highly engaged and has followed his move into podcasting and presenting with fierce loyalty. He currently co-hosts the That’s What I Heard podcast with Carly Mahady, as well as guest-starring on the uber-popular Hold My Drink podcast and presenting at their sold-out Vicar Street shows.
FourLoko, Master of Mixers, Spotlight, FatFrog and Primark.